AI Insights · Timothy · July 2025
Top 5 Character Collection Games in Bulgaria: Q2 2025 Performance
Explore the performance of the top character collection games in Bulgaria during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the character collection games market in Bulgaria saw notable activity across both iOS and Android platforms. According to data from Sensor Tower, these applications demonstrated varied trends in downloads, revenue, and active user engagement.
Subway Surfers by Sybo Games ApS maintained a consistent presence in the market. The game’s weekly downloads peaked at around 12.3K in early June, while its revenue showed a significant increase, reaching approximately $272 in the same period. Active users fluctuated, starting at 64.4K and ending the quarter on a high note with 83.7K.
PUBG MOBILE from Tencent Mobile International Limited experienced a steady decline in revenue, starting from $26K and dropping to about $7.5K by the end of June. However, downloads remained relatively stable, peaking at 9.4K in early June, while active users decreased from 34.4K to 27.1K.
Lords Mobile: Kingdom Wars by IGG SINGAPORE PTE. LTD. saw a notable rise in downloads, reaching 12.1K in the last week of June. Revenue had a slight fluctuation, with a peak of $3.9K in April. Active users increased significantly towards the end of the quarter, reaching 17.9K.
EA SPORTS FC™ Mobile Soccer from Electronic Arts demonstrated strong revenue growth, peaking at $20.4K in mid-June. Downloads showed a mild increase, with a high of 9.3K in early June, and active users grew steadily from 63.1K to 80.8K by the end of the quarter.
Delta Force by Level Infinite, although newly released, had an impressive start with downloads peaking at 20.5K in April. Revenue saw a decline from $437 to $93 by the end of June, while active users saw a decrease from 15.1K to 7.6K.
These insights highlight the dynamic nature of the mobile gaming market in Bulgaria, with each game showing unique trends in user engagement and financial performance. For more detailed insights, visit Sensor Tower.